Hello my lovely people!!! Arvind Fashion Brands recently announced its joint venture partnership with the legendary Sachin Tendulkar to launch an iconic premium men’s wear apparel and accessories brand called True Blue.  True Blue then announced the launch of its debut store at High Street Phoenix, Lower Parel. True to its name, the brand re-interprets traditional Indian heritage in the modern context, making it relevant to the spirit of the global Indian – a modern traditionalist – comfortable in his skin and someone who seamlessly blends – in either New Delhi or New York. The apparel range designed and led by Sachin’s persona will showcase 300 styles inspired from the heart of India and is priced at INR 1,199 onwards. At the launch of his own brand True Blue, Sachin Tendulkar added “There’s so much unexplored India in men’s wear fashion and I had a very specific line of thought for True Blue. It’s unique to the point that you can discover vintage prints hidden under the collar, bundis and blazers in classic celebratory tones with Indian heritage prints, polos with heritage motifs and other very interesting detailing. It truly embodies the spirit of the global Indian and you’ll see a fascinating design theory in each garment. Working on the design philosophy with the team at Arvind has been highly inspirational for me and you’ll be able to see that in my collection at the store and on” The first store is now open at High Street Phoenix and you can shop the collection exclusively at  Here’s a lookbook inspiration I created for them by balancing between a formal vibe and a smart casual look.

Check it out now:

Spread the love...

You might also like

Leave a Reply

Your email address will not be published. Required fields are marked *