Hello my lovely people!!! The Arvind Store (TAS), a unique concept in fabrics and apparel retail of Arvind Group recently announced its collaboration with Designer Kunal Anil Tanna as part of its contemporary summer collection 2016. The collaboration brings together Arvind’s signature luxurious fabrics with Kunal Anil Tanna’s intricate aesthetics, and has been launched at all Flagship stores of the brand. During the occasion of announcing the collaboration, Mr. Bhaskar Kelkar, CEO, The Arvind Store & Ready to wear – Arvind Ltd said, “We were looking to enhance the experience of our customers by adding value to our existing offers and Kunal Anil Tanna was found to be a perfect match. With our new season fabric and his texturing forte, we are ready to launch our summer collection”.

On one hand, Kunal Anil Tanna maintains a design philosophy of being classic, minimalistic yet very chic and sharp. His collections comprise of stylishly constructed silhouettes with meticulous texturing and detail. While, on the other hand, Arvind’s rich linens and jacquards in ivories, beiges and blues are available to be converted into an almost three dimensional texture which is deployed across precise, casual tailoring, all with a covetable twist.

This exclusive designer collection of TAS comprising of 15 looks is inspired by Earthy Indian structures and lot of fabric play is done to enhance the look. Minimalistic geography is the highlight of the collection.

“The color palate of the collection starts with ivory and moves towards blue at the end, while design of the garments are kept keeping contemporary sophistication in mind. The entire collection treads a line between progressive style and eclectic detailing, ideal to appeal a contemporary individual who needs a wardrobe that serves well for multiple purposes and occasions”, said designer Kunal Anil Tanna.

This collaborative effort welcomes a union of trend-hitting, unconventional designs that bring a fresh, contemporary edge to Arvind’s classic offerings. It is deriving inspiration from the scenic stepwells in Gujarat that signify history with an extremely Modern and Urban edge – flanked by its telescoping views, towering pavilions and descending landscapes, these architectural marvels paint the collection with structured, crisp silhouettes.

The brand has also launched a social media campaign titled #UnlimitTheLimited to engage its customers with the exclusive designer collection. Consumers can visit www.thearvindstore.com/unlimitthelimited and book an exclusive appointment at their nearest Arvind Store outlet to try out the designer looks. The brand aims to democratize fashion for its customers with this offer.

The exclusive designer looks can be viewed on the collection page on @thearvindstore website.

URL to the full collection : http://www.thearvindstore.com/unlimitthelimited/

About Kunal Anil Tanna

A Graduate from NIFT Mumbai, Kunal Anil Tanna has bagged the Best Designer Award for Graduation Collection, 2005. After working for around 4 years with a leading Celebrity Designer and the opportunity to design for several Bollywood hits, he launched his own signature label Kunal Anil Tanna, designing looks for Arjun Kapoor in Two States, Shahid Kapoor in Shandaar and so on. Kunal’s Forte is in Constructed Silhouette, Texturing and Colour Mixing. He has also done number of trunk shows in Mumbai, Hyderabad and New Delhi.

About The Arvind Stores

After decades of ruling the national and international fabric markets, Arvind also has in offer ‘The Arvind Store’, a unique concept in fabrics and apparel retail. The Arvind Store brings together, under one roof, the best that Arvind has to offer.

It is a convergence of three of Arvind’s strongest capabilities, the best of fabrics from Arvind’s textiles division, leading apparel brands from Arvind Brands and bespoke styling solutions based on the latest garment styles from Arvind Studios. In a world where bespoke tailoring meets cutting edge fashion, The Arvind Store will create a shopping experience to rival the best in the Indian Marketplace. There are in all 170+ ‘The Arvind Stores’ across the country.

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