National, July 26 , 2014:
A food show, with simple cooking techniques and ingredients, to follow and replicate! After a tiring and monotonous day at work, how many times has the pesky question ‘what is for dinner tonight’ worried you on an evening?
So, would you like some help to cook a delicious and mouth-watering meal or would you rather just keep pondering the eternal question of what to cook? Whether it is party food or a dinner to be hosted at home, NDTV Good Times brings you “Veggistan”, a fresh new cookery show, featuring mouth-watering recipes to satiate your taste buds and hunger pangs. We hope to leave you amazed at the scope and range of glorious vegetarian food that is there to be explored, on this 100% vegetarian journey across 52 episodes of Veggistan by Bengaluru based production house- Ttweetyy Production, owned by Gopal Kulkarni.
Hosted by Chef Ajay Chopra, the show seeks to evoke the die-hard foodie and also the home grown cook to prepare a variety of vegetarian “easy-to-cook-at-home” dishes. “Veggistan” is a theme based show wherein the themes will highlight the lifestyle of the youth in India. The show will focus on themes such as Quick Veg Bites, Mango Special, Independence Day Special, Monsoon Special etc.
In the series, Chef Ajay will showcase an all vegetarian menu with dishes that are not so common yet easy-to-prepare, while being inventive and exciting. The show invites “home cooks” from varied fields to showcase their immense passion and love for cooking. Each episode will contain numerous handy tips; focusing on cooking, food and health.
According to Arati Singh, Channel Head, NDTV Good Times, “The brand new show is a perfect combination of uncomplicated and practical cooking with Chef Ajay Chopra inviting the youth into his kitchen. We hope it encourages more youngsters and food lovers to indulge in easy and delicious cooking”.
Watch Chef Ajay cook some lip smacking vegetarian dishes that are for a variety of occasions – a kitty party, your lunch box, a bachelor party, a game night and many more such every day themes. All this with the help of very simple, easily available ingredients and loads Of FUN.
So Keep Watching VEGGISTAN where Green Gets Its Glory. ‘Veggistan’ premieres on 26th July, every Saturday at 7 PM only on NDTV Good Times!
About NDTV Good Times
NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India’s top-ranked English-language lifestyle television channel – rapidly drawing in its target audience of socially upbeat, welltravelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.
NDTV Good Times presented fresh, original programming that gave its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish travel and luxury from both far and near. The line-up of shows covered every aspect of the lifestyle genre to portray and cater to an increasingly global India.
With the maturing lifestyle space in India at an inflection point, and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again. In a nutshell, India’s oldest lifestyle channel is now it’s youngest. Not just in looks, but even in attitude. NDTV Good Times is about lifestyle programs, content and experiences that excite, encourage and incite the Indian youth to live young and live an awesome life on the edge. It presents interesting food, fashion, travel and destination ideas in a language the young and adventurous Indians can enjoy vicariously and learn to do in real life as s/he lives it up and pushes the limits. The programming of the channel is now more impulsive, interactive and action oriented with a younger and edgier attitude. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channels’ continuing evolution as India’s premier lifestyle entertainment destination.
The channel tag-line is #LiveYoung, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channels’ DNA. It exhorts the NDTV Good Times viewers to live young, it’s a call to action, it exemplifies what the brand stands for and what it asks of its viewers and consumers. With LiveYoung as the mantra, the channel stays in tune with viewers throughout the week with their dedicated categories such as; ‘Good Night with Good Times’, ‘Good Food with Good Times’, and ‘Good Travel with Good Times.
NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the ‘Best Fashion & Lifestyle Channel’ at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.