The man who taught us that ‘Cleanliness is next to Godliness’- Mahatma Gandhi would have been proud of this new initiative by Wild Stone, if he was alive today.
We have all read and learnt about Mahatma Gandhi, Chhatrapati Shivaji, Dr. BR Ambedkar, Bhagat Singh, Chandrashekar Azad, Dr. Lal Bahadur Shastri and Netaji Subhas Chandra Bose in our textbooks at school. We have seen movies and biopics on them. And some of us even pay social media homages to them on their birthdays. But it is disheartening to see that the statues of these great men are neglected at times despite our best intentions.
So, unlike what most brands do in the men’s grooming category, Wild Stone didn’t go to popular film stars and models to promote their men’s grooming range. Instead, they went to some of the country’s greatest men. And decided to give the statues of our national heroes, the grooming they deserve!
Armed with a van full of cleaning equipment and a crew of statue cleaning experts, Wild Stone has been going around Agra grooming the statues of India’s greatest men. And they are planning to visit other cities soon.
These grooming sessions have caught the attention of many people like me, and reminded us that we must make sure that the great men we love so much, deserve to look great too!
FEATURING : WILD STONE