JADE FUSION VOL. 2

Hello my lovely people!!! Denim; Aside from jeans, anything made in this hard wearing fabric was pretty much the definition of passé until very recently. At the spring/summer 2015 shows, designers delved head-first into redefining the fabric, keen to reposition it as on point and stylish, rather than simply something hardy enough to hold together through years of toil. From light to dark washes, trim to oversize fits, 1990s distressed to sophisticated selvedge, denim isn’t just a byword for jeans this season but a bang on trend.Leaving no stone unturned in the quest for product innovation, Lee the leaders in denim wear presents the Jade Fusion collection. Developed with the specific objective of temperature regulation, the range promises a cool, comfortable and trendy summer.Made with permanently infused jade yarn (made from fragments of real jade!) the collection offers fabric that warms slowly and incorporates Lightweight Vapour Transmission technology, which as the name suggests, manages the moisture from perspiration much better than regular denims.
Jade Fusion denims also comes with stretchability thus allowing for ease of movement in whatever you do, be it a stroll in the sun to outdoor adventures or simple lazing at the beach. To be a bit experimental; I tried to style these pairs with a semi casual kind of looks. This also brings us to an end of the Lee collaboration with He is got the Style. Experience the real cool, superior comfort and stretch features, all in one premium pair of jeans. Jade Fusion is available in all exclusive Lee outlets, large format stores and e-commerce channels across India.

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FEATURING JADE FUSION BY LEE JEANS.