When India’s handsome Greek God Bollywood super star, Hrithik Roshan presented his HRX fitness and lifestyle brand at Myntra Fashion Week 2014, all traffic and heartbeats nearly stopped. It was a collection that was Bang on the fashion target.
“I had a fabulous time walking the ramp for my brand HRX, and I hope the people who attended the show enjoyed it as well. The label is all about fashion forward styles, amazing fits, at affordable prices, perfect for the young men in India. I’ve walked the ramp after a very long time and doing so for the closing show of Myntra Fashion Weekend has been such a fantastic experience”, said Hrithik Roshan.
CEO of Myntra and Head of Fashion, Flipkart, Mukesh Bansal said, “It has been phenomenal working with Hrithik to develop HRX, his first casual and active wear collection for Myntra and as we all saw, he was fantastic as part of the closing show at MFW. HRX by Hrithik Roshan is available exclusively on Myntra.com and strongly personifies the unique style statements that Myntra believes in.” He further added, “We’re thrilled to have given India its first Fashion Weekend experience along with IMG Reliance. We hope our audiences enjoyed the event and we hope to come back bigger and grander next year.”
The show had everything for which Hrithik’s wildly applauding fans love him. There were wildly flashing spot lights, high energy acrobatic dancers choreographed by internationally renowned Sandeep Soparkar, models zooming in on roller blades, bicycles and skate boards and the music was fast paced and pulsating.
Making a stupendous high octane runway presentation as only Hrithik could; the fantastic collection of active and casual wear for men and women heated up the catwalk. Great, easy, comfy, clothes are now just a breath away and when dreamt up by India’s hottest selling movie heart-throb they just have to be lust worthy. High aggressive fashion with large doses of stylish testosterone is what the collection was all about.
Trendy shirts had contrast piping and buttons. From graphics to solids, from checks to prints, hoodies, biker jackets, track pants, quilted waistcoats and parkas brought in a top gear collection.HRX by Hrithik Roshan had something for all tastes. Add to the list trousers, black jeans, khakis, shorts and the line-up was extensive.
Keeping the women’s wear as active and high strung, there were distressed jeans, the tiniest of shorts with loose over shirts, horizontal striped minis, slogan sporting tees and micro skirts. Footwear started with white sports shoes moving on to some with hints of colour and neon hues. It was a collection; the packed ballroom of the Palladium Hotel couldn’t have enough of.
With the wildly screaming audience asking for more, Hrithik Roshan looking every inch like a Greek God descended from heaven, bringing the house on its feet as he strut down in a casual grey jacket, brown trousers and a printed tee as flashlights lit up the ramp.
Get the spotlight on you with high energy aggressive in-your-face fashion from HRX by Hrithik Roshan and you too will be the star of the festive season with a big bang.
- Slogans on Tees are big
- Washed denim and chambray for jeans and shirts
- Hoodies teamed with track pants
- Mix stripes and checks for a shirt to add casual chic
- Comfortable biker jackets with kangaroo pockets
- Quilting for cropped jackets and hoodies too
- Micro mini for shorts and skirts
- Denim rompers with loose multicoloured over-shirts
- Horizontal stripes are back